Cohort 2 Suffolk September – December 2023 – Music

20 September 2023

We would like to welcome our second programme cohort for 2023. Over the next 12 weeks we will be working with twenty businesses, supporting them through weekly masterclass sessions and workshops, and bespoke one to one support with creative industry specialists & experts.  We will be working towards getting the businesses pitch ready in order to further their success once our intensive support programme has finished. Creative East is here to support the creative industries in Norfolk, Suffolk, Peterborough and Cambridgeshire to achieve their growth ambitions, and we will be championing our companies throughout the programme. Here’s a run-down of the new set of music companies on the Creative East programme;

MediaTracks Music
Contact: William Saunders, Creative Director

About us: We are an artist-centred, independent and ethical production music label, focused on building a fairer industry where composers are remunerated properly. We have carried our mission for over two and half decades through the provision of high quality, authentic and innovative music for TV, film and advertising.

Why we applied to join the Creative East programme: Networking, assisting with opening up new markets and promoting our ethos of an inclusive and diverse business.

Just another label,
Femi (Ola) Olasehinde, Managing Director

About us: Just Another Label (JAL) primarily works with production music and over twenty-five years has focussed on supplying electronic, urban and pop music to many established Production Music Libraries. 

We entered into the music industry in 1992 and have since been involved in many ventures across the industry as a recording company, commercial publisher, production music library and third-party administrators. 

From 1992, through JAL and many other labels, the company released a multitude of records on vinyl, CD and digital formats, enjoying great acclaim in the underground UK dance music scene. We proudly received an Ivor Novello in 2003 for “Best Original Music For Television” for the Channel 4 production Feltham Sings 

From 2005, we slowed down the release of records and progressed into the production music industry. We have since supplied mainly electronic music to the production music libraries of companies including Extreme Music, Warner Bros, Universal and EMI.

We have always had a keen interest in the community and have spent time volunteering to deliver music-related projects to young people alongside youth groups and various local councils. We have also delivered musical and music industry-themed workshops with tutors at further education colleges in addressing subjects including diversity, equal opportunities, prejudice and discrimination.

We want to create a cohesive creative community that encompasses, captures and provides creative opportunities for individuals in rural locations to help tackle brain-drain and creative social isolation; enabling and empowering individuals to feel inspired and part of a community.

Why we applied to join the Creative East programme: We are slowly but surely developing a programme that engages young creatives in Norfolk & Suffolk and would benefit from networking and sharing knowledge & resources to assist the stability and growth of our business and young creatives and local businesses. Building a creative network to help put the region on the map for creative arts and help tackle the social isolation of young creatives in rural communities.


Fully funded by the Department for Digital, Culture, Media and Sport (DCMS)

Delivered and managed by:

  • Anglia Ruskin University Peterborough
  • Cambridgeshire & Peterborough Combined Authority
  • Innovate UK
  • New Anglia - Local Enterprise PArtnership for Norfolk and Suffolk
  • Norfolk County Council
  • Suffolk County Council
  • University of East Anglia Innovation Funding
  • University of Suffolk