Creative East: Create Growth Programme open for applications

27 February 2023

Applications for the Creative East: Create Growth Programme are now open!

The new investment programme worth £1.275 million has been launched to boost growth in the creative industries across the East.

The programme is an investment readiness and business support programme fully funded by the Department for Digital, Culture, Media and Sport (DCMS) with Innovate UK the national delivery partner.

Six regions were selected to deliver the Create Growth Programme across the UK. Creative East covers Norfolk, Suffolk and Cambridgeshire. The local programme is led by New Anglia Local Enterprise Partnership (LEP) in partnership with Greater Cambridgeshire and Peterborough, Norfolk County Council, Suffolk County Council, and delivered by University of East Anglia (UEA) in partnership with Anglia Ruskin University (ARU), University of Suffolk (UoS) and Norwich University of the Arts (NUA).

The Create Growth Programme is looking to capitalise on the region’s specialisms within the creative sector, with a special focus on its core clusters: TV, film, and content production, plus IT, software, gaming and design. Organisations within this sector, who are keen to grow their business, can now sign-up to the investment readiness programme, tailored to the creative industries sector, to benefit from expert advice, support and one to one mentoring to help them gain investors and boost growth.

Saffron Myhill is the Innovation Funding Manager at Creative East, she is excited about the opportunities this new programme will create:

“This programme will provide expert support and advice to help business founders gain the investment they need to bring their business goals to life.”

The Create Growth Programme will run over two-years with training sessions being based in Norwich from April, Ipswich from September and in Cambridgeshire throughout 2024.

Creative East has created a series of frequently asked questions (FAQs) to help answer your queries about the programme, to find out more, visit our FAQs page.

To register your interest in the Create Growth Programme, please complete our form.


Fully funded by the Department for Digital, Culture, Media and Sport (DCMS)

Delivered and managed by:

  • Anglia Ruskin University Peterborough
  • Cambridgeshire & Peterborough Combined Authority
  • Innovate UK
  • New Anglia - Local Enterprise PArtnership for Norfolk and Suffolk
  • Norfolk County Council
  • Suffolk County Council
  • University of East Anglia Innovation Funding
  • University of Suffolk