20 September 2023
16 March 2023
Over 60 movers and shakers from the region’s creative industries celebrated the launch of Creative East: Create Growth Programme on 28 February.
Representatives from the region’s top creative industries flocked to the Theatre Royal in Norwich to hear how the new investment readiness programme will support businesses with high growth aspirations.
Suffolk-based film Producer, Richard Johns, was one of the keynote speakers, he’d recently shot ‘The Shepherd’ in Norfolk, which stars John Travolta. He said: “It’s one thing to make a single film, or indeed a TV series, it’s another to grow a business. Local businesses need to think big. If you’re a regional creator, you can start here, build a sustainable business and create jobs.”
“Don’t think you have to move to London, Hollywood or anywhere else, the technology is here, so you just need to adapt your mindset to work locally but trade globally.”
Creative industries in the Eastern region are bucking the national trend. Employment in the creative sector is increasing three times faster than the national average. Chris Starkie, Chief Executive of New Anglia LEP, explains: “Creative industries are thriving in our region and this programme will support their ambitions for growth and help create the high value jobs we need to retain and attract the top talent.”
The Creative Growth Programme is a £1.275m specialist investment readiness and business support scheme designed for businesses within the creative industries in Norfolk, Su olk, Cambridgeshire and Peterborough with high growth aspirations. Businesses within the region’s key clusters of TV, film, software and gaming are being encouraged to step forward.
Saffron Myhill, Innovation Funding Manager at Creative East, added: “The East is home to a lot of talent within the creative industries and we’re keen to develop the region’s clusters, especially within the gaming and film sectors. This programme will provide expert support and advice to help business founders gain the investment they need to bring their business goals to life.”
Businesses can apply now to the Creative East: Create Growth Programme. The second cohort will commence in September 2023 in Suffolk and will be followed by two more cohorts in 2024, which will be based in Cambridgeshire.
To register your interest in Creative East: Create Growth Programme, complete the form.
Fully funded by the Department for Digital, Culture, Media and Sport (DCMS)
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